LinkedIn is the ideal platform for anyone looking to increase their or their company’s brand awareness, connect with like-minded individuals, share career and business information and learn about related industries.
Knowing how to utilize valuable LinkedIn tools, like tagging a company, can make all the difference in the number of engagements you receive on the platform.
Additionally, it’s an excellent way to get a company to notice you and offer you a work opportunity in the future. So, how can you tag a company on LinkedIn?
Tagging a company on LinkedIn is straightforward. Launch LinkedIn and start creating a new post. Click on the text field and type the “@” symbol at the beginning of your text. Start typing the name of the company you want to tag. Select the company from the suggested list, complete your post and publish it.
To learn more about how to tag companies on LinkedIn, read this article to the end.
Overview of Tagging a Company on LinkedIn
After tagging a company on LinkedIn, the company’s admin will receive a notification or email that you tagged their company on a LinkedIn post.
Tagging is an excellent way to start a conversation or show interest in a particular company. When the company admin sees the tag notification, they will assess your post and respond or even share the post on their page.
When tagging a company on LinkedIn, it’s essential only to tag them on verified and relevant information. Avoid tagging companies on clickbait posts.
A clickbait post is when you create a post with an intentionally misleading title to drive traffic to the post. If you tag companies on irrelevant posts, they can easily report your account or even block you.
If you’re unsure whether certain information is verified or not, you can enquire from the company via email and then request to tag the company on your post.
Tagging a company on LinkedIn also works well if you hope to work with the company in the future. If the company shares your posts or engages with you, you can include that information in your application.
Generally, tagging a company is an excellent way to drive engagement, grow your brand and expose yourself to certain companies.
Next, we cover the exact steps to tag a company on LinkedIn.
How To Tag a Company on LinkedIn?
Tagging a company on LinkedIn only takes a few simple steps. Here’s how to do it on mobile devices and PCs.
How To Tag a Company on LinkedIn Mobile App?
Follow the steps below to tag a company using the LinkedIn mobile app:
- Launch the LinkedIn app on your mobile device.
- Tap the “Post” button at the bottom of your screen.
- Tap on the text field at the top of the screen.
- Type in the “@” symbol at the beginning of your text.
- Start typing the name of the company you want to tag.
- Select the company’s name from the suggestion list.
- Complete your post and tap the “Post” button.
You can also tag individuals on LinkedIn using the same method.
How To Tag a Company on LinkedIn Desktop Version?
Follow the steps below to tag a company using the LinkedIn browser version:
- Navigate to LinkedIn on your favorite browser.
- Click on “Start a post.”
- Type in the “@” symbol at the beginning of your text.
- Start typing the name of the company you want to tag.
- Select the company from the suggestions list.
- Complete your post and click the “Post” button.
To ensure you tag the right company, first research and confirm the actual company’s LinkedIn page. Remember, like other social media platforms, LinkedIn has fake accounts that pose as real company accounts.
Why Should You Tag a Company on LinkedIn?
There are a few instances where tagging a company on LinkedIn is handy. Here are some examples.
To Increase Engagement
When done correctly, tagging a company on LinkedIn can increase engagement with your posts. Mentioning a company raises the validity of posts, which encourages more people to pay attention.
While tagging a company can guarantee more interactions, there are some ground rules you need to adhere to get the best results. These include:
- Avoid tagging a company in irrelevant posts.
- Only tag companies in verified information.
- Avoid mass tagging.
- Use professional language while tagging a company on your post.
To Acknowledge the Company
You can tag a company on LinkedIn as a way to thank or recognize the company for a specific achievement.
For example, after attending a company event, you can tag the company on your post speaking about that particular event.
You can also tag a company on data or articles about them that you like.
Summary
To tag a company on LinkedIn, add the “@” symbol before typing their name. Ensure you first research the actual company’s LinkedIn page before attempting to tag a particular company.
While tagging is an excellent way to increase engagement on LinkedIn, it can become a nuisance to company admins when done wrong. For this reason, avoid tagging companies in irrelevant posts or mass tagging them.
