We are used to using messaging platforms for correspondence only. However, businesses are shifting to messaging platforms to link with consumers and expand their businesses. Besides, the many Telegram users offer an excellent place to tap on the customers and promote your business. Telegram provides various features that make it convenient for business, and we will see the different ways of using it for your business.
You can begin by joining Telegram and branding your account. Next, consider creating groups and channels and joining established ones to promote your business. Create opinion polls to get customer feedback and automate tasks using Telegram chatbots. Moreover, send silent and scheduled messages to avoid annoying potential customers.
Today’s write-up focuses on why Telegram is the ideal messaging platform for business. We will understand the benefits of using Telegram for your business. Further, we will see the various ways of using Telegram for your business, ensuring you get all the tips you need by the end of this guide.
Why Use Telegram for Business?
Telegram is a free messaging app available for most devices. Telegram is renowned for its privacy and effective communication, making it a haven for most people. The pandemic period has revamped how businesses conduct their activities, and the majority have shifted to using social media platforms for their businesses.
Telegram is one of the platforms used for businesses, and the below reasons explain why this is so.
Privacy
Most customers prefer a secure messaging platform. In this case, Telegram offers secure and encrypted messaging, making customers prefer using it to other platforms. Besides, Telegram requires fewer details to create an account.
You can even hide your details, including phone numbers, and only your Telegram username will display in the channel or group.
Telegram Groups
Unlike other platforms, Telegram allows the creation of groups that can have a large number of members. That way, when your business scales, you are guaranteed to keep in touch with all your customers in one group. A Telegram group can have 200000 members.
File Sharing
Sometimes, we need a platform that allows sharing of extended files. Telegram is an excellent option for business as it enables sharing large files of up to 2 GB. You don’t have to redirect your customers to another platform to send them large files. You can manage all your business activities on Telegram.
Telegram Channels
Telegram allows people to create channels that they can use to send broadcast messages. Members subscribed to your channel will receive your broadcast messages. This feature offers a convenient way of broadcasting updates and other information or services to your customers, similar to how you share newsletters for websites.
Organic Reach
Telegram offers the most organic reach than other platforms. There is no algorithm to dictate which feeds appear more over others. That way, you enjoy more organic and unbeatable reach on Telegram.
How To Use Telegram for Business
Telegram users interact with your account based on how you’ve branded it. Therefore, before we dive into the different ways of using Telegram for business, it’s worth noting that you need to brand your account.
Branding involves editing your Telegram profile to align with your business. That way, you give it a business look and make it more credible. Once you do so, check out the next tips below.
Find Established Channels and Groups Relating to Your Business
Telegram has multiple channels and groups dealing with different products. So, look for groups and channels that focus on your line of business and use them to promote your business. If your business involves electronics, look for Telegram groups and channels that talk about electronics, join them, and promote your electronics business while engaging in discussions.
Where possible, arrange with a reliable person to vouch for your business, such as the group administrators.
Create a Telegram Group
A Telegram group is a community of people with a shared interest. Go ahead and create a Telegram group that aligns with your business. The interests here are the services and products that you offer.
Once you have the group, promote it on your other platforms to gain more members and engagement. You can create rules and other administrator privileges to guide how your group should run. Once that is done, use the group to create relevant discussions that promote your business.
Create a Telegram Channel
Telegram channels have unlimited subscribers and offer an excellent way of sharing broadcast messages. When you have a Telegram channel, you can introduce new products or services or create a live stream regarding your business.
Create Opinion Polls
Telegram allows the creation of polls in Telegram channels and groups. Through the polls, you can understand what your customers prefer. Besides, you can create anonymous polls to get more authentic feedback.
Use Telegram Bots
You can create or invite a chatbot into your Telegram group to help with answering user inquiries. A chatbot can interact with customers based on how you’ve set it. That way, you automate routine tasks.
Scheduled and Silent Messages
Telegram lets users send silent or scheduled messages to groups or channels. That way, you won’t annoy members with notifications whenever you share something about your business.
Conclusion
Telegram is an excellent platform to promote your business. We’ve seen the benefits it offers and the various ways of using it to enhance your business. Try it out!
