Twitch has an efficient Affiliate and Partner Program that lets qualified streamers earn from their content.
Some ways in which partners make money on the platform include subscriptions, ads, donations, and selling merchandise.
The most significant income generators for Twitch partners are ads and subscriptions.
If you’re considering becoming a Twitch streamer, knowing how much Twitch pays per view can help you decide whether it’s worthwhile.
Twitch’s pay-per-view depends on the number of viewers. Smaller streamers with an average of 5 to 10 viewers per broadcast can earn between $50 and $200 monthly. Mid-tier streamers with an average of 1000-500 viewers per livestream earn between $5000 and $13000 monthly. Top-tier streamers with an average of 50,000 viewers and above can earn between $100,000 and $300,000 monthly.
Read this post to the end to learn more about Twitch’s average income per view and the factors influencing your total Twitch earnings.
Overview of Earning on Twitch
As mentioned earlier, the main income generators for Twitch streamers are subscriptions, donations, and ads. A subscription is a monthly fee a user pays to access a streamer’s exclusive content.
The average cost of a Twitch subscription is $4.99 to $29.99, depending on the tier.
Twitch pays half of the income generated from subscriptions directly to the streamer. This means streamers can make an average of $2.50 to $12.50 from every subscription.
Ad viewing income generation is different on Twitch than other video streaming and social media platforms.
Since Twitch is a live streaming platform, some streamers avoid inserting ads into their broadcasts as it breaks the stream’s flow. Most promote advertisements through sponsorships, direct links, and affiliate marketing.
Still, streamers who choose to insert ads into their broadcasts can earn significant income, especially if they record an average of over 30,000 viewers per broadcast. Depending on the advertisement, Twitch pays between $0.11 and $1 per ad view.
Next, we’ll break down the average Twitch pay-per-view depending on your streaming level.
Average Pay per View for Twitch Streamers
As we’ve established, Twitch’s pay-per-view depends on your streamer level. Top-tier streamers have higher pay-per-view averages than smaller streamers.
Let’s break down each streamer classification and the expected income.
Smaller Streamers
Smaller streamers are those who recently acquired affiliate status and record averages of between 10 and 100 views per stream.
If you have 5-10 streamers per broadcast, your monthly pay will be between $50 and $100. This means your average pay-per-view is approximately $0.33. It’s crucial to note Twitch doesn’t pay for views directly.
Instead, it offers a percentage of income generated from various income-generating features like subscriptions, ad views, and donations.
Mid-Tier Streamers
Mid-tier streamers have a viewer audience of 1,000 to 10,000. Streamers registering at least 1,000 viewers per broadcast can earn approximately $ 5,000 monthly.
Those with an average of 10,000 viewers can earn up to $ 30,000 monthly. This makes a mid-tier streamer’s pay view about $0.1.
Top-Tier Streamers
Top-tier streamers have a subscriber base of over 1 million and record averages of over 50,000 viewers per stream. The average income per month for a top-tier streamer is about $100,000.
Streamers with over 70,000 viewers can earn up to $300,000 monthly. This makes their average pay-per-view about $0.02.
While mid and top-tier streamers make less per view than smaller streamers, they can compound their income much faster and have more income-generating capacity than smaller streamers.
Their huge subscriber base means they earn more. These streamers also typically receive more donations and can easily make more money from merchandise sales, sponsorships, and collaborations.
Besides viewers per broadcast, other factors affecting your income bottom line include the average broadcast length, content quality, and audience engagement.
Streamers who broadcast three to four times a week and spend an average of 2 hours on the livestream have higher income.
Those with high production qualities like audio and visual also register better viewer averages and consequently higher income.
Enhancing viewer engagement by creating a solid connection with your audience also contributes to higher pay.
Summary
Twitch’s pay-per-view isn’t standard and largely depends on the streamer’s level.
Smaller streamers with an average of 10-100 viewers per stream can earn between $50 and $200 monthly.
Mid and top-tier streamers with 1,000 to 50,000 viewers can make between $ 5,000 and $ 100,000 monthly.
