Are you wondering how much to charge a brand to feature them in your YouTube content? Brand sponsorship and deals vary greatly based on several factors. These include your channel size, engagement, niche, type of sponsorship, and project timeline.
Due to these variables, putting a price on YouTube deals, partnerships, and sponsorships is challenging. But how much should you charge for YouTube sponsorship?
Establishing how much to charge for YouTube sponsorship depends on several aspects. These include the type of sponsorship, channel size, deliverables, project timeline, usage rights, exclusivity, and niche.
Read on to discover different factors determining how much to charge for a YouTube sponsorship.
How Much To Charge for YouTube Sponsorship
YouTube sponsorships are varied, and no two creators charge the same. Many variables exist, from the niche, channel size, and engagement to the deliverables.
Does the brand want a quick mention, a dedicated video, or a detailed product review? How long is the project? Are there any exclusivity agreements?
Due to these variables, putting a price on YouTube sponsorships is challenging. However, you can estimate your worth based on the various aspects that impact the cost of these partnerships.
Below are factors to consider when calculating how much to charge for a YouTube sponsorship.
Type of Sponsorship
There are various YouTube sponsorships, including brand mentions, features, affiliate links, dedicated videos, and product reviews. Each of these sponsorships commands different rates.
For instance, a product review or dedicated video costs more than a quick feature or mention for several reasons. A review takes time to create, may require you to learn how to use a product or service, and may attract a fewer audience, affecting your video visibility.
Channel Size
When brands seek suitable influencers to promote their products, channel size and engagement are key considerations. They look at the number of subscribers, comments, likes, comments, views, and watch hours.
When negotiating a deal with a brand, consider your content’s reach. Know your YouTube key metrics and how they impact your worth.
You could also look at the rate cards of similar creators, especially those within your channel size and niche.
Deliverables
Regarding deliverables, it is an area where most YouTube influencers sell themselves short. Cunning brands will offer you a juicy deal based on your channel size, while in reality, their deliverables are outrageous.
When you receive the sponsorship offer, ask all the relevant questions about what the brand expects from you. These include video creation, skills required, revisions, and collaboration period. You want to be well compensated for your time, creativity, and sweat.
Project Timeline
As a rule of thumb, urgent projects command higher rates. You should charge more money for urgent projects for various reasons. First, a critical project will likely interrupt your normal routine.
Suppose you are a part-time creator with a full 9 to 5 job. An urgent project will have you working after work and on weekends when you should be relaxing or working on other things. Secondly, a critical project makes it hard to take on other projects. All this has a price.
Usage Rights
This point is related to the type of sponsorship factor. When you produce sponsored content, the brand might use it on its platform by posting on the website and other social media platforms. Additionally, they might use the content over a certain period, such as a week, a month, or a year.
You should consider the content’s usage rights when quoting your price. You don’t want to be compensated for a month’s coverage only for the company to use the content for a year.
Exclusivity
Most brands will demand exclusivity during the period you work together. No brand wants to pay you to promote their product only for you to promote a competitor’s product in the same time frame.
It is fair, but as an influencer, you lose opportunities to work with other brands during this time. For this reason, you should charge the brand for exclusivity, your time, and missed opportunities.
Your Niche
YouTube has different niches, each command a different rate based on its Cost Per Mille (CPM).
Some of the most profitable niches that command high rate cards in sponsorships include finance, digital marketing, making money online, tech and gadgets, and education.
Research how much creators in your niche charge for sponsorships, then craft your rate card around that figure. Compare several influencers to avoid copying someone who is selling themselves short.
Winding Up
How much to charge for a YouTube sponsorship depends on several factors. These include your niche, channel size, engagement, sponsorship type, and project timeline.
You must also factor in the content’s usage rights and exclusivity to ensure you are well compensated for your time and effort.
