Many people are spending much time watching videos on YouTube.The large population has made it attractive to run YouTube ads because you are sure it will reach a large audience.
Moreover, viewing content on YouTube is free; in such cases, ads must get played at the beginning of videos or in between, making it an attractive platform to advertise your business.
Running ads on YouTube is easy, and you can achieve it in a few minutes. To run ads on YouTube, you must link your channel with Google Ads. Create and upload a video ad, choose the format, and set the budget, when the ads will run, locations, and targeted audience. Ensure you set the keywords and topics, enter the video link, and track the ads’ performance.
Running ads on YouTube can be challenging when you have never done it. This guide has explained YouTube ads and how you can run them on YouTube. Let’s start!
What Are YouTube Ads?
YouTube ads are a form of advertising made possible through Google ads. You can create an ad and, depending on your target audience and the budget, reach a large audience, extending your reach.
Many people have accepted YouTube ads because of the advanced targeting involved.
If your ad is irrelevant to a specific group, you can exclude them from viewing it. This targeting has made YouTube a suitable advertising platform because you can customize the ad according to who it targets.
There are many types of YouTube ads, as we will explain in this section.
Skippable Ads
These ads play for a few seconds, like five, then the viewer can skip them to continue watching their videos. YouTube regards these ads as TrueView in-stream ads, which can be played before or during a video.
Non-Skippable Ads
As the name suggests, a person cannot skip this ad until it completes running. The skipping option does not show up, meaning the viewer must watch the ad entirely before continuing to watch the video. Such ads vary in length but mostly take 15 to 20 seconds.
Bumper Ads
Bumper ads are like non-skippable ads, but they are shorter. They take at most six seconds but don’t give you an additional view like skippable ads. Bumper ads are fit when advertising your new video and want to capture viewers’ interest.
Discovery Ads
Discovery ads are used as a way of attracting new subscribers. The ads get placed on the YouTube app’s homepage and search results. Few lines of text always accompany discovery ads.
Overlay Ads
Overlay ads appear over the video consisting of image or text ads. This type of ad can only get viewed on a desktop machine. Using Overlay ads is best when you want a viewer to perform an action.
How To Run YouTube Ads
Running YouTube ads is not complicated, but it involves several steps. The following are the steps when you want to run a YouTube ad.
Step #1: Connect Google Ads with Your Channel
YouTube performs advertisements through Google Ads. Thus, you must connect Google Ads to your channel on YouTube. You can connect Google Ads with YouTube channels as indicated here.
- Create a Google Ads account and open it.
- Select “Tools.”
- Open the “Setup” drop-down menu and select the “Linked Accounts” option.
- Add your YouTube channel by following on-screen instructions.
Step #2: Create a Video Ad
You can create a video ad once Google Ads get linked with your channel. Include your intended content in the ad, edit it using free platforms, ensure it aligns with the accepted time, and then upload it.
Step #3: Create a YouTube Ad Campaign
Once you have an ad, you must use Google Ads to create the YouTube ad campaign. You can achieve that as explained below.
- Launch your Google Ads account.
- Navigate the “Campaigns” section and click “New Campaign.”
- Use the provided options to define your ad goal.
- Choose the campaign type as “Video.”
Step #4: Choose the Format and Budget
You must know the ideal formats for the YouTube ad and then set the budget, schedule, and bid strategy. The budget defines how often the YouTube ad will run, while the bid strategy determines how the budget gets spent.
Step #5: Choose Location, Language, and Audience
You must ensure the ad reaches the target audience. Thus, you must choose a suitable language that defines the audience and the locations.
Step #6: Select Topics and Keywords
Setting the topic and keyword ensures the ad reaches the target audience. Ensure the selected keyword and topics are within your topic area.
Step #7: Link Your Video and Track Performance
The final step is copying and pasting the YouTube display link into the Google Ads section. Once you have done so, track how the ads perform from Google Ads.
Conclusion
If you are wondering how to run YouTube ads, this guide explains everything you need to know. Read it for more information regarding YouTube ads!
