YouTube provides several features to help you promote your content and grow your channel. It also outlines how best to use these features to make the most out of them.
One such feature is the video end screen. But what is an end screen on YouTube?
An end screen is a YouTube feature that lets you promote other videos, playlists, or links to other websites at the end of your video. You can also use the feature to encourage viewers to subscribe to your channel, like, comment, or share the video. An end screen appears in the video’s last 5-20 seconds.
This post covers YouTube’s end screen in detail.
What Is an End Screen on YouTube?
As the name suggests, an end screen is a YouTube feature that appears towards the end of a video. It is also known as an end card and appears in the video’s last 5-20 seconds.
An end screen serves various purposes. It can help promote other videos on your channel for more views. The more time a viewer spends on your videos, the more watch hours you earn.
Another crucial role of an end screen is encouraging viewers to act after watching a video. “If you like my video, consider subscribing to my channel.” “Do you find this content valuable? Like it, leave a comment, and share it with your friends.”
A call to action is not the only element you can add to an end screen. Here are all the elements you can add to a YouTube end screen:
Video
Every YouTube creator dreams of getting back-to-back views on several of their videos. All these watch hours translate to more ad revenue and visibility. You can achieve this by promoting related videos at the end of a video.
Suppose you have a series of vlog videos showing tourist attractions in South America, including Chile, Peru, and Brazil. In such a scenario, you can promote your Peru and Brazil vlogs at the end of the Chile video.
Playlist
Creating YouTube playlists is beneficial in various capacities. It helps you organize your videos according to themes, relevance, and audience. Adding a playlist to your video’s end screen encourages viewers to check out other videos on your channel.
For example, if your channel is about blogging, you can add all your WordPress videos to a playlist. From there, you can add the playlist as an end screen at the end of every video about WordPress.
Subscribe Button
A “Subscribe” button is perfect for adding to your end screen, especially for new channels. When a viewer finds your video valuable, they may want to see more of it in the future.
Most users will return to your channel to find the “Subscribe” button. Adding a “Subscribe” button at the end screen can make it easier to subscribe to your channel.
Call To Action (CTA)
Besides encouraging visitors to subscribe to your channel, an end screen provides the perfect opportunity to encourage them to leave a comment, ask questions, like the video, and share it with friends.
Engagement is a significant factor in video visibility. Viewers who honor these CTAs help push your video to greater heights. You can also promote your other social handles, such as Instagram, TikTok, and Facebook.
Links to External Websites
YouTube lets you add links to your external website as an end screen. However, this feature is only accessible to YouTube Partner Program members. These links can redirect to your blog or merchandise store.
You can add up to four different elements as end screens. However, this privilege is preserved for YouTube videos with a standard 16:9 aspect ratio. The number of elements may vary if your video has a different aspect ratio.
YouTube End Screen Eligibility
Not all YouTube videos are eligible for an end screen. Below are the videos that don’t qualify for end screens.
- Videos made for kids.
- 360 videos.
- Videos in the YouTube Music app.
- Flash videos.
- Mobile web videos.
- Videos that are less than 25 seconds long.
Winding Up
An end screen on YouTube is a special feature that lets you add various elements to a video’s last 5-20 seconds.
Such elements include promotional videos, playlists, external links, a subscribe button, or a call-to-action.
This post discussed YouTube end screens, the various elements you can add, and eligibility requirements.
