Telegram is one of the most commonly used instant Messengers. The instant messaging app has established itself solidly among over 400 million users. While it shares many features with other instant messaging apps, the software offers certain unbeatable advantages.
One common benefit of Telegram over its competitors is simplicity, security, and provision for large users. Besides these, Telegram offers more. With millions flocking to Telegram, one question remains: Why do companies use Telegram?
Companies usually use Telegram because of the following reasons:
1. Telegram enables sending of bulk files, data, and information.
2. The fast loading speed of information delivery to users.
3. Large capacity for many users at a time.
4. Provision of dedicated work space channels and groups.
5. Automation of work processes by bots.
The above are just a few of Telegram’s benefits for businesses. There are other that make it the best choice for both companies and individuals.
Learn more about them in this article as we fully understand why companies use Telegram.
What Is Telegram?
Originally, Telegram was a message transmitted through Telegraph. In the context of this article, Telegram describes a cloud-based instant messaging app built by VKontakte Pavel Durov and his brother Nikolai. When the app was birthed in 2013, it was named Telegraph.
Telegram didn’t receive a loud ovation at first. However, there has been a massive increase in monthly users. For example, the app crossed one billion downloads in 2021 alone, thanks to the change in Facebook’s privacy policy on WhatsApp.
Notably, Telegram allows you to chat via voice and video calls. Besides this, you can customize your chats and conversations with features such as emojis, GIFs, reactions, etc. You may have secret conversations on Telegram or create unique platforms called channels and groups for your community.
Telegram’s main competitive advantage over others like Messenger and WhatsApp remains its encryption and regulations. The founders claim the app is based on MTProto encryption technology, which means all your activities and chats on Telegram are highly secured.
It’s no news that businesses and companies are always looking for ways to boost their products and services. Thankfully, Telegram uses an open API, allowing you to create your Telegram apps. That makes it easy to share web applications in a chatroom without needing to install them.
Samsung benefited from this when it launched its short-lived socialized Messenger in 2015. With the influx of companies now opting for Telegram, one may wonder if there are any reasons companies use Telegram. Why do companies use Telegram? Learn more in the following paragraphs.
7 Top Reasons Companies Use Telegram
Below are some reasons companies opt for Telegram when choosing their messaging app.
Reason #1: Security and Privacy
No one likes their business in a public space, and Telegram has been wise to take advantage of this. Security is a leading driver of Telegram’s popularity among companies.
The app uses an end-to-end encryption policy. Also, files are stored encrypted in the Telegram cloud.
This has helped companies keep the information of their clients secure. They can always request advanced, end-to-end encrypted messages and voice calls.
Although there has been a concern that Telegram isn’t as secure as it claims, the platform appears to be better than others in privacy protection.
Reason #2: Channels and Groups
Thanks to technological development, you can reach many people online. This works well for companies looking for the easiest ways to advertise their products and services.
Telegram plays a huge role here because it allows users to create groups and channels.
Companies use this advantage to gather their customers and potential clients into one group where it’s easy to send broadcast messages and newsletters, introduce new products, and assure customers of their commitment.
It also provides the best organic reach for businesses because your Telegram channel content is indexed on the World Wide Web.
Reason #3: Bots for Automation
Most companies have little to no time. They are constantly under pressure to provide quality service for their customers.
Thankfully, they don’t have to attend to customers on their Telegram channels or groups 24 hours daily. You can automate your workflow with Telegram bots when you have channels and groups.
Bots are programs integrated into channels to perform specific functions.
Some work companies use Telegram bots to welcome customers, place orders, relay instructions, provide reminders, do internet searches, teach, and so on. Thus, Bots improve your communication with customers.
Reason #4: Huge Number of Users
One of the goals of many companies is to enlarge their customer base. Nowadays, you don’t need one-to-one advertisements to garner customers when you have Telegram.
Telegram allows up to two hundred thousand users in one group and unlimited subscribers on channels.
This fact is why many people opt for Telegram over WhatsApp. It mainly helps companies update and keep in touch with their customers.
Reason #5: Large File Size
Another essential reason companies use Telegram is that it allows them to share large files up to 2 GB over the internet. WhatsApp, on the other hand, allows just 12 MB.
That way, organizations can send their customers as much information as possible. However, this should be done with caution.
Reason #6: No Limit on Devices Usage
Companies work with different devices to scale up their businesses. Thankfully, Telegram has no restrictions on the device type you can use to access it.
You can connect your account to different devices and use it simultaneously. Also, chats are synced in real-time across the devices.
Reason #7: Fast Speed of Information
Telegram woos many companies because of its fast delivery time. It is faster to send information via Telegram than other platforms like email.
This also makes it easier for customers to share files and report problems in a company’s group. In turn, companies attend to their customers’ issues on time.
Conclusion
Telegram is a social platform that allows communication in real-time. It provides many users with a fast, secure, and reliable messaging community.
It offers other advantages as well. The influx of the number of its users recently has included many reputable companies. This article has provided the top reasons many businesses use Telegram.
